How to earn money from TikTok.
Maybe it's the entrepreneur spark in you, or maybe you've heard about the recently launched Tesla Model X, or maybe you received a notification in which your phone alerted you that you were addicted to the Internet, and you thought why not invest that addiction to make money ; Whatever led you to this article, here's how to make money on TikTok.
TikTok is the sixth most used social media platform worldwide, with over one billion active users as of January 2022; This makes it a huge market, many people have discovered how to make money on it and some consider it a full time job.
Is it possible to earn money on the application "TikTok" (TikTok)?
The short answer is yes, you can make money on TikTok , but it takes a little creativity, and while there are official ways to earn cash from the app, like Strategy #4 below, there are plenty of other ways you can make money on TikTok. During which you can make money on the platform, even if you do not have many followers.
Similar to the active social media content creators on other platforms, many TikTok users have achieved financial success through the app. The strategies you can use to make money on it will sound familiar.
How much money can you make on TikTok in 2022?
There are many ways to make money on TikTok, and how you invest your account will determine your earnings. Your income when collaborating with brands on TikTok can reach more than $80,000, if you are a large enough content creator, have a large and engaged audience and a successful history on the platform; That is, you can buy an expensive car with your earnings from one video.
For the Creator Fund of the TikTok app, you can earn between 2 and 4 cents for every 1,000 views; This means that you will make about $20 to $40 after reaching 1 million views.
Singer Addison Rae Esterling is said to be making $5 million a year from the app; This makes her the highest earning app on TikTok, followed by dancer Charli, who earns $4 million a year, and singer Dixie D'Amelio, who earns $2.9 million a year.
Pomeranian (@jiffpom) is the highest-earning dog on TikTok; He earns an average of $12,540 per post.
The highest-earning fitness influencer is Demi Bagby, who made over $3 million from less than 50 ads in 2020.
In the world of food, celebrity chef Gordon Ramsay reaps the most profits; He made $3.8 million in funded publications last year.
So from an optimistic point of view, a successful TikTok account could be enough to make you money to live on for the rest of your life, but even if you don't have millions of followers and billions of likes, you can still use it to make money.
4:ways to make money on TikTok
Strategy 1: Collaborate with a brand you trust
Sponsored content on TikTok is defined as content for which you receive something of value; For example, a brand might pay you to create a video about how great their product is, or you might get a free ride to post about it.
Brands are very interested in entering into such funded collaborations; A study on influencer marketing found that in 2019, 16% of marketers in the US planned to use TikTok for influencer campaigns, but in 2021 that number rose to 68%; In other words, marketing in cooperation with influencers on the platform is widespread.
According to the same study from eMarketer, companies want to collaborate with people who have a following they know and trust, particularly in the context of the coronavirus pandemic and the ongoing social justice movements. Which leads us to an important point, which is not to seek to cooperate with companies whose opinions do not match yours. The way you interact with your audience is the way you are unique, and your followers may be interested in inspirational sayings, the number of languages you speak or manicures, but they They also care about your moral values.
Here are some tips for getting started with sponsored content:
1. Connect with the brands or organizations you love:
If your TikTok account is about your journey to becoming a vegan and you suddenly start posting about your favorite burger restaurant, it will confuse your followers; So make sure that your sponsored content matches the content you usually share.
2. Create an ad group for your account on the “TikTok” application:
An ad group is a trailer; It promotes your benefits and encourages brands to collaborate with you, and includes your contact information, photos, and milestones, so you can get them excited to see what happens when they collaborate with you. Sites like Templelab offer free ad group templates.
3. Create some unfunded posts:
Brands will want to know that you have what it takes to increase their sales ; For example, creating an unfunded post in which you chat with your audience about your favorite shoes will increase the likelihood that a socks brand will collaborate with you.
4. Use the Sponsored Content button:
People do not like to be deceived; So TikTok created a Branded Content button to make sure users are transparent. If you’re creating sponsored content, be sure to press the button so the platform doesn’t delete the video.
Strategy 2: Collaborate with an influencer
This is the opposite of the first strategy. If you are a company looking to strengthen your presence on TikTok and earn money, then connect with the influencer whose content matches your brand.
Model Wisdom Kaye recently partnered with perfumer Maison Margiela on TikTok, and food blogger Tiffy Chen collaborated with the flour brand. Robin Hood.
According to a study conducted on collaborating with influencers , every dollar spent by companies on this collaboration generates an average of $6.50 in return, and 13% of those surveyed reported a return of $20. Influencers were higher quality than the clients they attracted from other channels, such as email marketing or organic search.
If you are in the US, you can use the Creator Marketplace to find the right influencer for you; The market connects brands and influencers, and any brand can join, but influencers can access it only by invitation.
Outside the US and the TikTok approved market, search for hashtags that match you and your company and browse the content, or just explore the app for yourself, like videos you like and ignore or tap Not interested ) on the ones you don’t like, and with time the app will start showing what you want to see, so take your time to sift through each creator’s page, and avoid those who might be causing problems.
Strategy 3: Use TikTok to advertise your products
If you have created a product, this is the clearest way to earn money. Create an account on the “TikTok” application, and show it your products, including all the details that make them unique, and be sure to put the link of your online store in your bio, You can also create your own custom items, such as the Italian hound Tika the Iggy; Dog owner Thomas Shapiro sells Tika clothing online, and other examples include makeup brands Fenty Beauty and Cocokind.
Strategy 4: Get paid by the Creator Fund
This is the official way to make money from the app. On July 22, 2020, TikTok announced a new “Creator Fund ” and pledged to give $200 million “to encourage those who dream of using their voice and creativity to start inspiring careers,” the news spread online and among the people like wildfire, and just one week later, they announced that the fund would grow to $1 billion by 2023.
In order to receive this great creator money, you must meet a few conditions before you can apply:
Be a resident of the United States, United Kingdom, France, Germany, Spain or Italy, Pakistan etc.
You age must be at least 18 years.
Have at least 10,000 followers.
You will need to have at least 100,000 video views in the last 30 days.
You have an account that adheres to the TikTok Community Guidelines and Terms of Service.
You can apply to join the Creator Fund through the app as long as you have a TikTok Pro account.
5 tips to make money on TikTok
1. Be honest
If there was a guide to business ethics on social media, the first rule would be to be honest. As hard as it is to believe, honesty is so important in a filtered online world, netizens crave honest content .
In a 2019 study, 90% of 1,590 adults surveyed said that credibility is important online, but 51% said they believed that less than half of brands offer authentic content; So whether you’re participating in a trend in sports or showing off your embroidery skills, stay honest, it’s the surest way to gain followers you’ll keep, and maybe some money too.
2. Be transparent:
Transparency goes hand in hand with honesty. The rules about posting sponsored content and disclosing when you get free stuff aren’t entirely clear, but it’s always best to be careful. Turning on the “branded content” button adds a clear statement that the video is advertising; So be sure to use it when appropriate.
3. Be guided by your favorite creators:
If you’re not sure where to start, start browsing, mostly some of your favorite creators are making money from TikTok, check out what they’re doing, whether it’s making deals with brands or promoting their products, and try these same strategies.
4. Do not abandon the usual content:
If every video you have on TikTok is sponsored content or is promoting something, you will lose the interest of your followers, then there has to be a balance.
Makeup artist Bretman Rock publishes content in collaboration with Yves Saint Laurent, but he also posts funny videos about his favorite foods, and of course content about makeup and fashion that has earned him all his followers in the first place, even Big brands like Ben & Jerry’s post Halloween costume videos just for fun, it doesn’t always have to be about money.
5. Do not give up:
Making money on this social network is not easy, and if it were, we would all be rich, and if one brand or influencer rejected you, keep trying, hard work pays “
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