Inportance of social media marketing

Social media marketing

Social media marketing is one of the types of e-marketing that is based on the principle of encouraging followers to visit your page and learn about your products and services that you want to promote. It is worth noting that 92% of marketers in the world have emphasized the importance of using social media in their business, Today in this article we will highlight the importance of social media in marketing.

1-Strengthening the preservation of the brand

A trademark is a logo for a product that a marketer uses to distinguish his products from other products of the same category. Once the customer saw this brand, he became acquainted with the product. Recently, social media has helped marketers to enhance the preservation  of their brands and install them in their minds, especially if they are marketed in more than social site.

2-Brand loyalty

There are marketing studies that confirm that the products that are marketed through social networking sites are desired by the followers, and they are often keen to use them despite the presence of other competing products that may be better than them.

3-Get new clients

Studies suggest that there are about 2.780 billion people who use phones to browse social networks around the world. This huge number prompted marketers to use it as a marketing tool, as its spread crossed local borders and became global, and this directly helped gain new customers from abroad.

4-Take advantage of celebrity accounts

Celebrity accounts on social networking sites are used for marketing purposes, as they motivate consumers to buy products because the famous person has millions of followers and is trusted, and for this the marketer is keen to cooperate with some celebrities to publish an advertisement about his brands.

5-Increase the number of visitors to your website

Promoting websites for products or services is very difficult, but  social networking sites have made this process easier. You can now put your website links on social networking pages so that the visitor can enter the site and get the information he needs with ease.

6-The cost of marketing is very low

Social media is one of the cheapest types of marketing. Creating a page for your product is free, which does not cost you any additional money. The cost of buying ads on these sites is cheap if you compare it to the high cost of traditional advertising media such as television, road ads or newspaper ads.

7- The speed of customer service response

What distinguishes social media marketing is the speed of response at customer service , where customers' questions and inquiries are answered directly, and the necessary solutions and information are provided to them, and this is what makes the customer feel satisfied and encourages to buy the advertised product.

8-Knowing the opinions of the future audience

The marketer can easily know the opinions of the audience receiving his advertising message by following the comments of followers of the  customers and clearly identifying their needs and requests, and private messages help to see the additions that users want on the product or service, and this helps to develop the brand.