How to earn money from Instagram in 2022
Creating the new and interesting content on Instagram takes time, and time is gold. Therefore, the site provides support for creators and companies with several ways to monetize their accounts.
Social networks are investing heavily in the creative economy; Meta announced that it plans to invest $1 billion in the creators' economy by the end of 2022; This means for influencers and content creators that they can get paid for their creative work, and for companies, the tools provided by these networks allow them to collaborate easier with content creators , and in this mutually beneficial relationship, everyone wins in the creative economy.
So in this article, we will discuss 8 ways to make money on Instagram, it is important that you are familiar with these methods so that you can use them in your marketing campaigns, but first you need to set up an “Instagram Professional” account.
Before you can start taking advantage of the monetization opportunities listed here, you need to convert your account to a Professional Account, Professional accounts are either Business Accounts or Creator Accounts, and switching your account to this type gives you access to Features such as the Professional Dashboard and Additional Information, both of which provide data about the performance of your content and account; So keep in mind that some of the features listed here are still being implemented.
To find out what tools are available to you, use the Instagram mobile app and go to the Professional Dashboard and then to the See All Tools item to get a list of all the tools available, and when you start using them, you'll get information About releases and updates.
8 methods to make money/earn money on Instagram in 2022
1. Sponsored Content and Branded Content
Companies pay influencers to create posts or content that focus on their brand, and brand content can be featured on Instagram; This is because it is marked as a Paid Partnership; This allows both the creator and its partners to obtain data on the performance of the publication.
Influencer marketing is also one of the most common ways companies use to make money on Instagram, as it is the preferred platform for 72% of creators; This makes it a great place for brands to participate in the creator economy, and with 75% of brand marketers planning to budget for influencer marketing, it's a strategy not to lose sight of.
The new features of Instagram brand content enable content creators to mention their favorite brands they want to collaborate with, and in turn, brands can discover new influencers to collaborate with, since finding the right influencer can be a hassle. To make your brand a difficult step, this search capability will be a valuable tool.
How much do Instagram influencers make?
Influencers ’ wages vary based on several factors including the number of followers and their niches. According to one report, the approximate figures for what influencers earn on Instagram are as follows:
Influencers with 1,000 to 10,000 followers earn between $10 to $100 per post.
Influencers with 10,000 to 50,000 followers earn $100 to $500 per post.
Influencers with 50,000-500,000 followers earn between $500-5,000 per post.
Major influencers with 500,000 to 1,000,000 followers earn between $5,000 and $10,000 per post.
Influencers with 1,000,000 followers or more earn $10,000 per post.
Celebrities can earn over $1,000,000 per post.
Instagram influencer tip:
If the post performs well, the company can convert it into a Branded Content Ad, which has been shown to be more than 90% more likely to cost-effective user action than any other tactic alone.
2-Brand Ambassador Programs:
Marketing programs in collaboration with influencers and brand ambassadors are not the same; Marketing with influencers is based on a post that the influencer shares once or a few, while the brand ambassador program requires regular promotion, and ambassador programs often contain other perks, such as product reviews and affiliate links, and the commercial benefit is The brand ambassador program means that you get content regularly from a trusted source, and as the partnerships are longer, the brand ambassador’s income will be constant.
FUJIFILM uses brand ambassadors to promote its X-Series cameras, and one such ambassador is Chenille Rojas, as well as a dedicated profile on the X-photographer page ( X-Photographer), she mentions her role on her Instagram profile, and her posts as part of her responsibilities mark her brand ambassador with the hashtag #fujifilmx_creator.
Tip for Brand Ambassador Programs:
To identify the best ambassadors for your brand, think about your biggest brand advocates.
3. Instagram Shopping
The number of social commerce participants is expected to reach more than 100,000,000 people in the United States by 2023, so if you have digital or physical products to sell, setting up the Instagram Shopping feature opens the door to many opportunities. This feature enables you to tag your products in your posts, in your captions, and in your stories and ads.
To expand the reach of your store, use the Shopping Partners feature, which allows accounts to link to your store, tag their products, and provide post information to the seller. Additionally, if you join the trend of live shopping, you’ll be able to tag your store. On products and sell them directly to customers while doing a live broadcast on Instagram.
Instagram shopping tip:
Review the benefits of shoppable content and read the experts’ predictions for the future of social media shopping .
4. Affiliate Marketing and Creator Stores
Content creators with affiliate program can tag products in their posts, and they can also create a store for products they recommend, and brands can also set custom commission rates, create affiliate marketing campaigns, and view performance information, in addition to the commission from the brand, Meta will conduct (Meta) is a contest and you will pay $40 for each new content within the affiliate program.
Creator stores have a similar format to brand stores with some key differences; Creator Stores can feature products from multiple brands and are marked as Eligible for commission.
Brandy Gueary is a content creator and digital designer who uses a “View shop” call-to-action button on her profile that leads to two stores, one with products she recommends and her own brand of clothing store, and when someone buys Any product via the store link you receive is a commission, both the affiliate program and Creator Shops on Instagram are currently in testing, and may not be available to you yet.
5. Badges:
Badges are available to Instagram Live video creators as another way for their fans to express their support. Heart badges purchased by supporters are displayed next to their name. In addition, when users purchase badges, users receive special features such as being added to a list of badge holders. Originator.
Since this feature is still relatively new, you can expect it to become gradually more widely available with the rest of the updates from Instagram, and badges are also available for some creators.
6. Subscriptions:
Creators who have a strong interactive fan base may want to take advantage of the Instagram subscriptions program, with this program creators can set monthly prices, allow fans to subscribe from their profile pages, then subscribers will have access to exclusive content From creators to features like live streams, stories and badges, and for creators, subscriptions allow them to earn money by providing exclusive content , rewarding their most engaged audiences and providing them with a steady source of income.
7. Reels Rewards:
The Reels Bonuses program was offered to a select group of creators as part of Instagram’s attempt to encourage creators to make more Reels ; The amount of money earned depends on the performance of the clip, while Instagram has not yet published any data to confirm the success of this feature, but according to one of the media companies, profits range from about 600 to 35,000 dollars, and this feature is still being tested. ; So you may not be able to access it yet.
8. Instagram ads:
Sometimes you have to pay some money first to earn more money later. Fortunately, Instagram ads offer a wide range of personalization features such as where to show ads and target audience; This makes earning money possible for everyone, as some of the newest showcases available are boosted posts linked to your WhatsApp account, rails, and in-stream videos.
In-stream ads are also available for some long-form video creators; These ads appear in videos longer than one minute and allow brands to reach the most likely to act; If you'd prefer more control over your ad position, consider boosting your brand's content posts or promoting your high-performing posts.
Instagram Advertising Tips:
Make sure the size of your Instagram ad creatives is optimized for optimum performance.
Explore all ad placements and formats that Instagram has to offer.
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